Insurance cover and its value, up front
Stated plainly next to the call to action, with certificates available. In this trade it is the single most persuasive thing on the site.
A storm-damage path
Separate, urgent, with its own questions — what has come down, whether it is on a structure or a power line, whether access is blocked.
Price bands by size and access
With the factors that move them: proximity to buildings, crane or climb, whether a road needs closing.
Clean-up and stump, specified
What is taken away, whether the stump is ground, chipped or left, and what condition the ground is in afterwards.