Cost and payment plans not addressed
Orthodontics is a large planned expense that people budget for. Treatment ranges and monthly payment options are the information the decision is made on, and "call for a consultation" is not an answer.
Websites for orthodontists
Clear or metal.How much, how long.
Custom websites for orthodontic practices, built for a parent working out the cost and a thirty-year-old who has finally decided about their own teeth.
Lumen Skin is a KustomSite design concept for the beauty brand category. It is not a client project and the business is fictional.
Formulated in small batches
Skin, inplain terms.
Book a treatmentShop the range
SixRange
SmallBatch
LiveBooking
The moment they land
Either a parent has been told their child needs braces and is working out what it costs and how many appointments it means, or an adult has decided to fix something they have thought about for twenty years and is quietly comparing clear aligners against fixed braces. Two different visitors, and the adult one is now the growth market and is usually served worst.
What costs you jobs
4 things a template gets wrong here.
No comparison between the options
Clear aligners versus fixed braces, and who each actually suits, is the question every adult patient arrives with. A page that compares them honestly — including where aligners are not appropriate — earns the consultation.
Everything aimed at parents
Adult treatment is a large and growing share of the market and most practice sites show only teenagers, which tells an adult they are in the wrong place.
Treatment length unstated
How many months, how many appointments, how often. It is what determines whether this fits somebody’s life, and it is usually left to the consultation.
What gets built instead
Mechanics, not features.
Treatment ranges and monthly payment options
Published, with insurance and self-pay separated and what changes the number.
An honest comparison page
Aligners against fixed braces, what each suits, and where aligners are not the right answer. Saying that is what makes the rest credible.
A separate adult treatment path
Its own page, its own photography, its own questions — discretion, treatment time, whether it can be done while working.
Duration and appointment cadence, stated
Months of treatment, number of visits and how often, so somebody can see whether it fits around their life.
Fair questions
The reasons not to.
“Every case needs assessing before we can price it”
Ranges by treatment type with the drivers named still let a family budget, which is what they are doing before they book. It also filters the cases you cannot help.
“Direct-to-consumer aligners are the competition”
Which is exactly the argument for a comparison page that explains supervision, what can go wrong unsupervised, and where aligners are genuinely appropriate. Silence loses that argument by default.
Asked often
Before you ask.
Should treatment costs be on the website?
Ranges by treatment type with monthly payment options, and insurance separated from self-pay. Families budget for this before they book a consultation, and a range is what lets them.
How should we handle aligners versus braces?
As an honest comparison, including the cases where aligners are not appropriate. That candour is what earns the consultation, particularly against direct-to-consumer alternatives.
Do we need a separate page for adult patients?
Yes. Adult treatment is a large and growing share of the market, the questions are different — discretion, time, working through it — and a site full of teenagers tells an adult they are in the wrong place.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for orthodontist