Service tiers undefined
Full planning, partial, and day-of coordination are completely different products at completely different prices, and they are routinely presented as one "planning" service.
Websites for event planners
The date.The budget. The nerves.
Custom websites for event planners, built for somebody spending more on one day than they have ever spent on anything except a house.
Maison Verre is a KustomSite design concept for the luxury restaurant category. It is not a client project and the business is fictional.
Tasting room · Wednesday to Saturday
Twelveseats.One sitting.
Reserve a tableRead the menu
The moment they land
A wedding, a milestone party or a corporate conference. They have a date, a venue possibly, and a budget they are anxious about. They want to see events you have actually produced at their scale, to understand whether you are full planning or day-of coordination, and to know how you charge — percentage, flat fee or hourly — because that changes the total considerably.
What costs you jobs
4 things a template gets wrong here.
The fee basis unstated
A percentage of spend, a flat fee and an hourly rate produce very different totals and very different incentives. Clients notice when nobody will say which it is.
Portfolios without scale or budget
Beautiful photographs of events with no guest count, no budget band and no indication of what the planner actually did. A client cannot tell whether you have run their event.
Availability not addressed
Dates are the constraint. A site that cannot say whether a Saturday in June is free is costing enquiries on both sides.
What gets built instead
Mechanics, not features.
Three clearly separated tiers
Full, partial and day-of, with what each includes, how many hours, and a fee band for each.
The fee basis, explained before the number
Percentage, flat or hourly, and what it is calculated on. It is the part clients most distrust and the easiest to resolve.
Events shown with guest count and budget band
And what you were responsible for. Without those a portfolio is decoration.
Date availability in the enquiry
Date, guest count, venue status and budget band captured up front, so the first reply is useful.
Fair questions
The reasons not to.
“Every event is bespoke”
And every client is deciding between three planners on tier, fee basis and evidence at their scale. Bespoke delivery does not require opaque packaging.
“Venues send me most of my clients”
Venues suggest two or three names and the client compares them online. Your site is where that shortlist becomes a booking.
Asked often
Before you ask.
Should service tiers be separated on the site?
Yes. Full planning, partial and day-of coordination are different products at different prices, and presenting them as one service means clients cannot tell what they would be buying.
Do I have to publish fees?
The basis matters more than the number. Percentage, flat or hourly, and what it is calculated on — that is the part clients distrust, and explaining it is worth more than any photograph.
How should the portfolio be presented?
With guest count, budget band and what you were responsible for. Without those a client cannot tell whether you have ever run an event like theirs.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for event planner