No prices at all
Cleaning is one of the most price-transparent purchases people expect to make online. Requiring a call for a quote loses the majority of a category that is actively trying to avoid one.
Websites for cleaning companies
Price it.Book it. Done.
Custom websites for cleaning companies, built for a purchase people want to complete without talking to anybody.
Northwind Air is a KustomSite design concept for the hvac company category. It is not a client project and the business is fictional.
24/7 emergency lineLicensed & insured
No heat?We answerthe phone.
(000) 000-0000
Call nowBook a service
Same dayResponse
14 townsCoverage
AnsweredAfter hours
The moment they land
They want the house cleaned and they do not want a sales conversation about it. They want to know what it costs for their size of home, whether you can come on Thursday, and whether the same person comes each time. This is one of the few trades where the whole transaction can happen on the site, and almost no cleaning company lets it.
What costs you jobs
4 things a template gets wrong here.
No way to book
The customer is ready. A contact form that promises a call back in two days converts a decision into a chore.
One-off and recurring treated identically
An end-of-tenancy deep clean and a fortnightly regular are different jobs, different prices and different customers. Recurring work is what makes the business stable and it needs its own path.
Nothing about trust and insurance
Somebody is letting a stranger into their home, often while they are out. Background checks, insurance, whether it is the same cleaner each visit — those decide it, and they are usually unmentioned.
What gets built instead
Mechanics, not features.
An instant price from bedrooms and bathrooms
Two or three inputs, a number, and a booking. No call, no waiting, no negotiation — which is precisely what this customer wants.
Recurring as the default, one-off as the alternative
Frequency chosen up front, with the discount stated. It is the difference between a job and a customer.
What is and is not included, per service
Inside the oven, inside windows, laundry, stripping beds. Written down, so the first visit meets expectations instead of setting them.
Insurance, checks and continuity, stated plainly
Next to the booking action. For letting somebody into an empty house these matter more than any photograph of a clean kitchen.
Fair questions
The reasons not to.
“Every house is different, I cannot publish a price”
A price by bedrooms and bathrooms with the conditions named is right often enough, and you can still adjust after the first visit. The alternative is losing customers who will not ring for a quote.
“I get all my work from local groups and referrals”
Both send people to look you up, and a site that prices and books turns a recommendation into a booked job the same evening.
Asked often
Before you ask.
Can the site give an instant price?
Yes, from a small number of inputs — usually bedrooms, bathrooms and frequency — with the conditions that change it stated. It is the single highest-impact feature a cleaning website can have.
Can customers book and pay online?
Booking, yes. Payment depends on how you want to handle it, and taking a deposit rather than the full amount is often the better structure for a first visit.
Can it handle recurring bookings?
Yes, and it should lead with them. Frequency is chosen up front with the discount shown, because a recurring customer is worth many times a one-off clean.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for cleaning company