The menu is a PDF or an image
It is the most-visited content on a salon site and usually the least usable: unreadable on a phone, invisible to search, and impossible to book from.
Websites for beauty salons
The treatment menupeople actually book from.
Custom websites for beauty salons, built around a long treatment menu, tight appointment slots and a lot of add-ons.
Lumen Skin is a KustomSite design concept for the beauty brand category. It is not a client project and the business is fictional.
Formulated in small batches
Skin, inplain terms.
Book a treatmentShop the range
SixRange
SmallBatch
LiveBooking
The moment they land
They want a set of nails before the weekend, or lashes before a wedding, or a facial because their skin has been bad for a month. They know roughly what they want but not exactly what it is called, they need to know how long it takes and what it costs, and they are booking in the evening for the next few days.
What costs you jobs
4 things a template gets wrong here.
No appointment durations
Somebody fitting a treatment into a lunch break or before school pickup needs to know whether it is forty minutes or two hours. It is missing from almost every treatment list.
Add-ons and removals unpriced
Soak-off, removal, nail art, extended wear. These are where the margin is and where the awkward conversation happens when they were not mentioned.
Nothing for somebody who does not know the names
A first-time client does not know the difference between a gel overlay and a BIAB, and a menu of jargon sends them to a salon that explained it.
What gets built instead
Mechanics, not features.
The full menu as real content, with durations and prices
Grouped by area, searchable, indexable, updatable in a minute, and bookable from the line itself.
Add-ons priced next to the treatment
Removal, soak-off, art, extensions. Priced on the page so the total is known before the chair.
Plain explanations for the jargon
What each treatment actually is, who it suits and how long it lasts, written for somebody who has not had it before.
Booking by treatment and by technician
Because a regular books a person, and a first-timer books a treatment.
Fair questions
The reasons not to.
“Everything is on our booking app”
Behind a login, in a list of jargon, on a domain that is not yours. The menu is your best marketing asset and it should be readable by anyone, including search engines.
“The menu changes too often for a website”
That is the argument for real content rather than a designed PDF. Adding a treatment should take a minute.
Asked often
Before you ask.
Can the treatment menu be updated without a designer?
Yes — it is structured content, not a designed file, so adding a treatment or changing a price is an edit. It is also then readable on a phone and findable in search, which a PDF is not.
Should durations be shown?
Always. Clients are fitting treatments into lunch breaks and school runs, and the duration decides whether they book at all. It is missing from almost every salon menu.
What about clients who do not know the treatment names?
Each treatment gets a plain explanation of what it is, who it suits and how long it lasts. A menu of jargon loses first-time clients to whoever explained it.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for beauty salon